Assay Assured: The Web's Trustmark for Jewellery
Published: 13th July 2023
Every good jewellery retailer knows the importance of building and maintaining trust with their customers. For online jewellery retailers, building trust is arguably even more important because you are asking a customer to buy without ever having handled the product or having met you or your staff.
Assay Assured is the world’s only jewellery specific digital Trustmark, backed by all four UK Assay Offices. UK Assay Offices have been testing and hallmarking precious metals for over 700 years.
By successfully completing an audit against our code of conduct as part of the Assay Assured certification process, you will be issued with your own unique certification number and digital Trustmark.
By displaying the Trustmark linked to your own digital certificate, you will differentiate your business as an Assay Assured Jewellery Retailer. Not only will you help to support the legitimate online jewellery industry and to create an industry standard and best practice for online jewellery retailers, but you will also be supporting the fight against counterfeit and fake jewellery.
Assay Assured Certification is designed to help online retailers to:
- Build consumer trust.
- Improve conversion.
- Build brand image quality.
As a certified Assay Assured jewellery retailer you will also get:
- The Assay Assured Jewellery Retailer Trustmark to display on your website, which links to your unique digital Assay Assured Jewellery Retailer certificate.
- Your company name, website and logo displayed on the Assay Assured website, which is searchable by consumers.
- Help with descriptions on your website in line with guidance from the British Hallmarking Council.
- The Assay Assured Jewellery Retailer Trustmark to display on up to two online marketplaces. * Assay Assured Plus option only
- Rights to print the Assay Assured Jewellery Retailer Trustmark on point-of-sale materials. * Assay Assured Plus option only
- A high-quality printable Assay Assured Jewellery Retailers Certificate for display in your premises. * Assay Assured Plus option only
Related articles:
- New Trustmark Scheme to crackdown on counterfeit jewellery sold in the UK
- AsserGerrard: First Sheffield Customer to Receive Assay Assured Certification
Get in touch now for more details
The Sheffield Assay Office was established in 1773, under an Act of Parliament and today the company assays and hallmarks the precious metals - silver, gold, platinum and palladium. Sheffield Assay Office is one of only four UK assay offices who all work to uphold the Hallmarking Act of 1973 and continue to ensure consumer protection for customers purchasing precious metals.
To find out more about the whole range of services offered by Sheffield Assay Office, such as our hallmarking and analytical services, please email us at info@assayoffice.co.uk or complete the contact form on our website at http://www.assayoffice.co.uk/contact-us,
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